Week 4: Prototype progress update

I made good progress on my prototype punch list:

  • I found a way in Illustrator to amend the triangle shapes in the logo to be a bit “rougher" to make the bumpiness of the logo type.

  • I did a lot of font exploration and landed on a variable primary typeface: Marfa Variable by Dinamo.

  • I migrated my entire presentation to Figma for ease of embedding web prototypes later on; see the embedded brand platform below.

  • To that end, I mocked up a couple of splash screens to show how the variable brand mark could work.

  • I ended up iterating on color even further, to have some options to show my user focus group, and to a recommendation from Lafe, showed all three color palettes mocked up.

  • I made some small updates to the other sections of the brand platform and added a couple more mockups.

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Week 2: Plan + Prototype

This week, I spent some time sketching out a loose schedule for the semester as part of a larger project plan, starting a research doc, and then working on a moodboard for the brand identity and a rough sketch of a homepage as I move toward a week 5 prototype.

capstone timeline grid

15 weeks will go fast! This is a best case scenario timeline, and very subject to change.

moodboard of images for the rural design studio

US Postal Service Art Deco type, vintage diner menus, patchwork quilts, weathered and loved space textures, and contrasting color palettes are offering a starting point as I start design.

rural design studio homepage mockup

A loose start of a homepage wireframe. This should be a fairly shallow site, with more time spent on design than site architecture.