After submitting my initial brand platform for the Rural Design Studio, I received some good feedback from classmates. So, my punch list for now as I move this part of the prototype to completion:
Clean up the brand platform, likely moving forward with color palette A.
Identify a secondary type.
Refinements to the logo, see if I can soften the shapes.
Move this into Figma for ease of importing site prototypes once I get there.
Ideally, mockup animation of the dynamic brand mark.
Get input from users.
To that last point, the folks I’m planning to share this with are:
Courtney: Rural artist and Chief Mission Office at Community & Economic Development Associates, a nonprofit that works on rural development
Melissa: Rural artist, Artistic Director at Lanesboro Arts, ED and founder of Mainspring, a rural arts and culture nonprofit
Lindsay: Rural artist and board member at Mainspring
Katie: Marketing director of a rural economic development foundation