I made good progress on my prototype punch list:
I found a way in Illustrator to amend the triangle shapes in the logo to be a bit “rougher" to make the bumpiness of the logo type.
I did a lot of font exploration and landed on a variable primary typeface: Marfa Variable by Dinamo.
I migrated my entire presentation to Figma for ease of embedding web prototypes later on; see the embedded brand platform below.
To that end, I mocked up a couple of splash screens to show how the variable brand mark could work.
I ended up iterating on color even further, to have some options to show my user focus group, and to a recommendation from Lafe, showed all three color palettes mocked up.
I made some small updates to the other sections of the brand platform and added a couple more mockups.
While not super noticeable, the triangle quilt shapes are just a bit “wonky” to better capture the spirit of the type and the source inspo of a patchwork quilt.
