Carleton College Strategic Direction
Creative & Art Direction
Visual Identity:
Neuger Communications
Report Layout Design:
Nancy Eato
Web Design:
Doug Bratland
Audience
Carleton College community, including faculty, students, staff, alumni, parents, and donors.
Goal
Create a cohesive visual identity for the roll-out of Carleton’s 10-year strategic plan.
Design Challenge
Communicate key elements of the plan to the relevant audience using appropriate channels, from a digital-first perspective.
Deliverables
Visual identity applied to social graphics, printed report, audience 1-pagers, and website (with landing pages for each of the four primary audiences).
